The E-myth revisited : why most small businesses don't work and what to do about it

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Title:

Author:

Gerber, Michael E.

ISBN:

9780887307287

9781451725230

Personal Author:

Gerber, Michael E.

Edition:

1st ed.

Publication Information:

Physical Description:

xvi, 268 pages ; 21 cm

Contents:

The entrepreneurial myth -- The entrepreneur, the manager, and the technician -- Infancy : the technician's phase -- Adolescence : getting some help -- Beyond the comfort zone -- Maturity and the entrepreneurial perspective -- The turn-key revolution -- The franchise prototype -- Working on your business, not in it -- The business development process -- Your business development program -- Your primary aim -- Your strategic objective -- Your organizational strategy -- Your management strategy -- Your people strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah.

Subject Term:

Small business -- Management.

Entrepreneurship.

Success in business.

Electronic Access:

Publisher description http://catdir.loc.gov/catdir/description/hc041/94046667.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000121763	658.022 GER	1	Searching... Unknown

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Summary

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.