Fast second : how smart companies bypass radical innovation to enter and dominate new markets

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Title:

Author:

Markides, Constantinos.

ISBN:

9780787971540

Personal Author:

Markides, Constantinos.

Edition:

1st ed.

Publication Information:

San Francisco, CA : Jossey-Bass, c2005.

Physical Description:

vii, 200 p. ; 24 cm.

Contents:

Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century.

Abstract:

"Fast Second draws from a rich body of academic research on radical innovation and cites illustrative examples of successful fast-second firms such as Microsoft, Proctor & Gamble, Amazon, Canon, JVC, Heinz, and many others to propose a radical new innovation model for companies that aspire to create radically new markets."--BOOK JACKET.

Subject Term:

New products -- Management.

Technological innovations -- Economic aspects.

Added Author:

Geroski, Paul.

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/wiley042/2004010443.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015757673	658.575 M345F 2005	1	Searching... Unknown

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Summary

Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second , they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.

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