IIE Logo

Cover image for An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
Title:
An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
Author:
Glowacki, Matthew.
Personal Author:
Glowacki, Matthew.
Publication Information:
2015.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.