Joël Desgrippes and Marc Gobé on the emotional brand experience

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Title:

Joël Desgrippes and Marc Gobé on the emotional brand experience

Author:

Desgrippes, Joël.

ISBN:

9781592532605

Personal Author:

Desgrippes, Joël.

Publication Information:

Physical Description:

208 pages : illustrations (some color) ; 25 cm.

Series:

[Designers on design ; 01]

Designers on design ; 01.

General Note:

Series from jacket.

Abstract:

"Designers Joel Desgrippes and Marc Gobe founded international design and branding agency Desgrippes Gobe. Their innovative approach to this profession is known as emotional branding and has made Desgrippes Gobe one of the most noted agencies in the world. On the Emotional Brand Experience is an invitation to discover their work and their philosophy. It is also the reflection of the myriad experiences Desgrippes Gobe international teams have designed and developed to drive their clients' success."--Jacket.

Corporate Subject:

Desgrippes Gobé.

Subject Term:

Commercial art -- Psychological aspects.

Branding (Marketing)

Added Author:

Gobé, Marc.

Hellman, Anne.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000096809	745.2 DES	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000113837	658.827 DES	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000035913	658.827 DES	1	Searching... Unknown
Searching... 1:VGDBN	1:REC-BOOK	000012228	658.827 RES	1	Searching... Unknown
Searching... 1:VGPTA	1:GEN-BOOK	000135739	745.2 DES	1	Searching... Unknown

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Summary

Degrippes Gobe is an internationally sought-after firm that is leading the industry with groundbreaking work. This exciting new book shares the expertise of the world-renowned Degrippes Gobe team on a design subject for which they are widely recognised - emotional branding. The authors provide practical information by not only reviewing their own work, but by looking at other strong work in the field. Using sketches, notes and final pieces, Degrippes Gobe reveal their design process and the intricacies that have made them so successful. Speaking candidly about client expectations, they explore the successes and failures of particular projects to help readers understand how they achieved the end result. This unique master class will provide readers with a better understanding of how to take their own work to the next level by offering their clients designs and branding strategies that make a difference by connecting on an emotional level.