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1. 
Cover image for Joël Desgrippes and Marc Gobé on the emotional brand experience
Joël Desgrippes and Marc Gobé on the emotional brand experience
Joël Desgrippes and Marc Gobé on the emotional brand experience
by 
Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Desgrippes Gobe international teams have designed and developed to drive their clients' success."--Jacket.
Available: Copies:
2. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Foreword / Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century
Available: Copies: