Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry
Title:
Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry
Author:
Goddard, Roxy.
Personal Author:
Publication Information:
2014.
Physical Description:
64 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.
Added Corporate Author: