Summary

Why did Edison succeed when so many others didn't? Why did putting 50 matches in a matchbox give its Swedish originators a 50-year world monopoly? Why did Frank Batten's The Weather Channel survive early storms and then prosper? In Entrepreneurial Excellence, some of the top entrepreneurial strategists from around the world-representing more than 100 books and more than 300 companies-answer these questions, and share their advice and wisdom on building and maintaining thriving businesses. You'll learn about: The spirit of enterprise from Larry Farrell, whose company has trained nearly 1,000,000 entrepreneurs. The entrepreneurial mindset from Rita Gunther McGrath, a professor at Columbia University's Lang Center for Entrepreneurship. The art of entrepreneurship from Henry Mintzberg, a professor at McGill University and one of the world's leading management "gurus." The experts in this book provide advice to the leading companies in the world. Now you can get the same advice-the insiders' secrets-at a fraction of the cost and in an easy-to-understand format. Book jacket.