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1. 
Cover image for Dictionary of marketing communications
Dictionary of marketing communications
by 
Govoni, Norman A. P.
Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html
Format: 
Books
Publication Date 
2004
Excerpt: 
concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public
Available: Copies:
2. 
Cover image for Promotional management
Promotional management
Promotional management
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
1986
Excerpt: 
Sales promotion.
Available: Copies:
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