Global marketing

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

Global marketing

Author:

Keegan, Warren J.

ISBN:

9780138133863

9780131754348

Personal Author:

Keegan, Warren J.

Edition:

5th ed.

Publication Information:

Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.

Physical Description:

xxiv, 643 p. : ill. ; 28 cm.

Subject Term:

Export marketing.

Added Author:

Green, Mark C.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025451911	658.84 K26G 2008	1	Searching... Unknown

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

Available:*

Bound With These Titles

On Order

Summary

Summary