Planning and managing public relations campaigns

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Title:

Author:

Gregory, Anne.

ISBN:

9780749429911

Personal Author:

Gregory, Anne.

Edition:

2nd ed.

Publication Information:

London : Kogan Page, 2000.

Physical Description:

viii, 184 p. ; 24 cm.

Series:

PR in practice series

Series Title:

PR in practice series

General Note:

Previous ed.: 1996.

Published in association with the Institute of Public Relations.

Includes index

Abstract:

"Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide."--BOOK JACKET.

Subject Term:

Public relations.

Added Corporate Author:

Institute of Public Relations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015713924	659.2 G822P 2000	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015693936	659.2 G822P 2000	2	Searching... Unknown

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Summary

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:the public relations function;starting the planning process;research and analysis;setting objectives;strategy and tactics;timescales and resources;evaluation and review.Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.