MKTG 5.

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Title:

MKTG 5.

Author:

Lamb, Charles W.

ISBN:

9781111528096

9781111532420

Personal Author:

Lamb, Charles W.

Edition:

5th ed.

Publication Information:

Mason, Oh. : South-Western Pub., 2012.

Physical Description:

xiii, 388 pages : color illustrations, tables, diagrams + [26] pages of tear-out cards

General Note:

On cover: What's inside: A student-tested, faculty-approved approach to learning marketing.

Contents:

The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions -- Technology-driven marketing.

Abstract:

A student's textbook in marketing management.

Subject Term:

Marketing.

Added Author:

Hair, Joseph F.

McDaniel, Carl.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000008994	658.8 LAM	1	Searching... Unknown

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Summary

Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.