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1. 
Cover image for MKTG 5.
MKTG 5.
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2012
Excerpt: 
decisions -- Promotion and communication strategies -- Pricing decisions -- Technology-driven marketing.
Available: Copies:
2. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
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