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Cover image for An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

by

Harrisberg, Jessica.

Format:

Manuscript

Publication Date

2007

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

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Cover image for An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

by

Harrisberg, Jessica.

Format:

Manuscript

Publication Date

2007

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

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