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1. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation
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2. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
loyalty -- Part Two. Internal Influences: 8. Perception; 9. Learning and memory; 10. Motivation
Available: Copies:
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