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1. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
behaviour; 18. Consumers and society -- Appendix A. Consumer research methods -- Appendix B. Examples of
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2. 
Cover image for Marketing research : measurement & method : a text with cases. Volume 2
Marketing research : measurement & method : a text with cases. Volume 2
Marketing research : measurement & method : a text with cases. Volume 2
by 
Tull, Donald S.
Format: 
Books
Publication Date 
1993
Excerpt: 
Marketing research : measurement & method : a text with cases. Volume 2 / Tull, Donald S.
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3. 
Cover image for Marketing research : measurement and method
Marketing research : measurement and method
Marketing research : measurement and method
by 
Tull, Donald S.
Format: 
Books
Publication Date 
1990
Excerpt: 
Marketing research : measurement and method / Tull, Donald S.
Available: Copies:
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