Introduction. Tme well spent / Steven Heller -- Mondrian as a marketing tool / Philip B. Meggs -- The politics of cultural ownership / Fath Davis Ruffins -- Rainbow, closets, and drag : appropriation of gay and lesbian imagery / Stuart McKee -- Angela and the Nehru jacket / Natalia Ilyin -- Cease and desist : issues of cultural reappropriation in urban street design / interview by Kevin Lyons -- Is there legal protection for cultural imagery? / Rosemary J. Coombe -- Swastika chic / Steven Heller -- Back in the USSR (or that Ukraine type really knocks me out) / Paula Scher -- Designers on a disk / Rhonda Rubinstein -- Design for the masses / Julie Lasky -- Magazine design : the rationalist's dream? a symposium with Cipe Pineles ... [et al.} -- Designer 'Zines / Paul Lukas -- Stateboard graphics : not ready for prime time / Jennifer Kabat -- The mythology of advertising / Randall Rothenberg -- A decadent image of glory / Michael Anderson -- The tyranny of the Swoosh / Phil Patton -- The crash of the NASA logo / Philip B. Meggs -- The mission is the message / Larry Keeley -- Annual reporft : 84-point error bold / Mike Hicks -- Saul Bass on corporate identity / interview by Philip B. Meggs -- Historic preservation in corporate identity / Michael Bierut -- Eye/ear today, gone tomorrow / Steff Geissbubler -- Graphic design is not a profession / Gordon Salchow -- If it's not in the dictionary, it's not a real word / Alina Wheeler -- Elitist design : how high is high? / Chuck Byrne -- Magically delicious packaging / Forrest Richardson -- The limiting imperative / Ralph Caplan -- Art and design : lovers of just good friends? Lorraine Wild -- Sideshows in the evolution of the alphabet / Jerry Kelly -- Placing an order with the AAA Sign Painting Company / Steven Heller -- A masterpiece! / Massimo Vignelli -- Design for understanding / Richard Saul Wurman -- Generic designers / Dugald Stermer -- In this corner : editors versus art directors / Michael Anderson -- A postmortem on deconstruction? / Ellen Lupton -- Fabulous us : speaking the language of exclusion / Natalia Liyin -- Confusion and chaos : the seduction of contemporary graphic design / Paul Rand -- Graphic design (is) now / Jeffery Keedy -- News from the Revolution / Matthew Carter -- Rumors of the death of typography have been greatly exaggerated / Peter Fraterdeus -- Some thoughts on modernism : past, present, and future / Milton Glaser -- Gyorgy Kepes revisits the visual landscape / interview by Rudolph de Harak -- Life, style, and advocacy / Dan Friedman -- Taste is just a matter of taste / Dugald Stermer -- Picasso Rex / Brad Holland -- Back to show and tell / Paula Scher -- Is design important? / Gunnar Swanson -- Retarded arts : the failure of fine arts education / Frances Butler -- Zigzag thinking / Roy R. Behrens -- Sketching : conversations with the brain / Christiaan Vermaas -- Speaking in tongues / Veronique Vienne -- On learning to draw with John Gnagy / Michael Bierut -- The experience of seeing / Leo Lionni -- On design education : the case for professionalism / Sharon Helmer Poggenpohl -- The place of originality in the information age / Paul Saffo -- Ownership, authorship, and credit in the digital age / Jessica Helfand -- The environment of signs : a meditation / Sven Birkerts -- Smoke and mirrors on the World Wide Web / Daniel Drennan -- Where the dear God lives / Robin Kinross -- Type is dead, long live type / Matthew Butterick -- We are what we write / Moira Cullen -- On design ephemera / Roy R. Behrens -- The perfect face / Richard Hollis -- Is there a canon of graphic design history? / Martha Scotford -- Is a design history canon really dangerous? / Philip B. Meggs -- The gendered self / Janet Fairbarirn -- Keeping the world safe from hypocrisy / George Lois -- The world according to Disney / Tony Hendra -- Absolute individuals / Moira Culloen -- Design and business : the war is over ; The end of illustration (or the war is over, part 2) / Milton Glaser -- True confessions : what clients really want / Ellen Shapiro -- Professional practice : modern business skills for the graphic artist / Ross MacDonald and James Victore -- Sister Serpent : a radical feminist art collective / Victor Margolin -- Barbara Kruger : smashing the myths / interview by Steven Heller -- What Publico? Whose Bono? / Dugald Stermer -- High style, low style, vile style / Philip B. Meggs -- Food for thought, like apples, grows on trees / Veronique Vienne.