A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity
Title:
A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity
Author:
Heyn, Charlotte.
Personal Author:
Publication Information:
2016.
Physical Description:
ix, 66 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: