Innovative methodologies in enterprise research

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Title:

Author:

Hine, Damian.

ISBN:

9781845422110

9781848443136

Publication Information:

Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007.

Physical Description:

xii, 323 p. : ill. ; 24 cm.

Contents:

Machine derived contents note: Table of contents -- Contributors 5 -- 1 Introduction 6 -- Damian Hine, -- 2: Teaching and Research in small business enterprise marketing: A critique and -- some alternatives -- Audrey Gilmore and David Carson -- 3 'If a picture paint a thousand words' - reaching beyond the traditional for alternative -- insights -- Andrew McAuley, -- 4: Qualitative methodologies for enterprise research -- Audrey Gilmore and David Carson -- 5: Quantitative Methodological Considerations -- Robert G Schwartz, Nancy J. Birch, and Richard D. Teach -- 6: Integrating qualitative and quantitative techniques in entrepreneurship research: an -- illustration of network analysis -- Nicole Coviello and Hugh Munro -- 7 :Convergent interviewing: a starting methodology for enterprise research program -- Sally Rao, and Chad Perry -- 8: Case and iCase: Facilitating case survey method for creating research and teaching -- synergies in innovation and enterprise. -- Lars Bengtsson, Rikard Larsson, Andrew Griffiths and Damian Hine, -- 9: Action research for enterprise research -- Chad Perry and Sally Rao, -- 10: Case research about enterprises -- Robyn Stokes, and Chad Perry -- 11: Change in a dynamic climate: A single longitudinal case study in a high -- technology industry -- Damian Hine -- 12: Issues in cross-national comparisons applied to building theory on informal -- innovation in SMEs. -- Asko Miettinen, and Damian Hine -- 13: Marketing research for isolated SME's -- Mary F. Hazeldine and Morgan P. Miles -- 14: Understanding small business enterprise networking: A qualitative case approach -- Steve Rocks, David Carson, and Audrey Gilmore -- 15: The contextual stepwise approach to enterprise research and the use of -- undisguised stories and focus groups. -- David A. Kirby -- 16: A re-visit to the contextual stepwise approach for small firm research -- Wai-sum Siu -- 17: Exploring Fast-track entrepreneurial thinking by a novel text-analytic method: -- Pertex. -- Helge Helmersson, and Jan Mattsson -- 18: The Application of Leximancer, a Relational Content Analytical Tool in -- Enterprise Research / Description and Evaluation on the Basis of an Australian- -- German Research Project -- Susanne Royer, Martins Bumbieris, and Ellen Kittel-Wegner and Damian Hine, -- 19: Innovative methodologies in enterprise research: tackling the question of the role -- of the state from a macro and micro perspective -- Rachel Parker -- 20: Conclusion / Maintaining the innovative momentum -- Damian Hine and David Carson.

Abstract:

Explores the role and importance of qualitative, interpretist research in the dynamic field of enterprise research. Establishes the link between the innovative nature of small enterprise and the need to utilise innovative research methodologies. Damian Hine, University of Queensland.

Subject Term:

Small business -- Research -- Methodology.

Entrepreneurship -- Research -- Methodology.

Business enterprises -- Research -- Methodology.

Added Author:

Hine, Damian.

Carson, David, 1947-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025491438	338.7072 H662.I 2007	1	Searching... Unknown

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Summary

The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.

The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth.

This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.