Public relations as activism : postmodern approaches to theory & practice

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Title:

Author:

Holtzhausen, Derina Rhoda.

ISBN:

9780805855234

9780203819098

9780415883146

9780415883153

9780203846063

Personal Author:

Holtzhausen, Derina Rhoda.

Publication Information:

New York : Routledge, 2012.

Physical Description:

xvi, 268 p. ; 24 cm.

Series:

Communication series

Routledge communication series

Contents:

Postmodernity, postmodernism, and public relations -- Postmodern ethics as a foundation for public relations activism -- A postmodern view of public relations history -- Power and the public relations function -- Public relations and the postmodern turn in organization theory -- Public relations knowledge and research in postmodernity -- Activism as the postmodern agency of public relations.

Abstract:

"This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. "--Publisher.

Subject Term:

Public relations.

Social movements.

Political participation.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025586286	659.2 H758P 2012	1	Searching... Unknown

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Summary

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism.

The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.