Marketing : strategic foundations
Title:
Marketing : strategic foundations
Author:
Busch, Paul S.
ISBN:
9780256028430
Personal Author:
Publication Information:
Homewood, Ill. : R.D. Irwin, 1985.
Physical Description:
xxii, 881, 22 pages, [8] pages of plates : illustrations (some color) ; 24 cm.
Series:
The Irwin series in marketing
Irwin series in marketing.
Added Author: