Title:
Business research : a practical guide for undergraduate & postgraduate students
Author:
Collis, Jill.
ISBN:
9781403992475
Personal Author:
Edition:
3rd ed.
Publication Information:
Basingstoke, UK ; New York : Palgrave Macmillan, 2009.
Physical Description:
xv, 358 p. : ill. ; 24 cm.
General Note:
Previous ed.: 2003.
Contents:
1. Understanding research -- 2. Making academic decisions -- 3. Dealing with practical issues -- 4. Identifying your research paradigm -- 5. Choosing a methodology -- 6. Searching and reviewing the literature -- 7. Writing your research proposal -- 8. Collecting qualitative data -- 9. Analysing qualitative data -- 10. Collecting data for statistical analysis -- 11. Analysing data using descriptive statistics -- 12. Analysing data using inferential statistics -- 13. Writing up the research -- 14. Troubleshooting.
Abstract:
"Business Research is a practical guide for students undertaking a research project for the first time, whether at undergraduate or postgraduate level. Practical in orientation, the book provides students with the tools they need to successfully undertake their research, as well as providing thorough coverage of conceptual issues."--Publisher's website.
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Added Author: