Summary

In this timely new text for the communication research course, Gerianne Merrigan and Carole Logan Huston introduce a broad range of quantitative, qualitative, and critical research methods, focusing on how these methods enable communication researchers to develop arguments in support of claims. Guiding you through discovery, interpretation, and criticism, the authors incorporate practical, relevant illustrations that clarify key concepts. Carefully developed study tools integrated throughout the book -- "Great Debates," "Try It," "Designing Studies," and others -- help you take an active role in the research process. Book jacket.