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1. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
This text integrates the latest developments in market analysis, relationship management, supply
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2. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
the Business Market -- Organizational Demand Analysis -- Business Marketing Planning: Strategic
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3. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Segmenting the business market. -- 8. Organizational demand analysis. -- 9. Business marketing planning
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