Public relations strategy

Select an Action

Title:

Public relations strategy

Author:

Oliver, Sandra.

ISBN:

9780749435417

Personal Author:

Oliver, Sandra.

Publication Information:

London : Kogan Page, 2001.

Physical Description:

xv, 128 p. : ill. ; 24 cm.

Series:

PR in practice series

Series Title:

PR in practice series

General Note:

At foot of cover title: the Institute of Public Relations.

Subject Term:

Public relations.

Strategic planning.

Added Corporate Author:

Institute of Public Relations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015691542	659.2 O48P 2001	1	Searching... Unknown

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

Available:*

Bound With These Titles

On Order

Summary

Summary