Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study
Title:
Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study
Author:
Johnson, Erica.
Personal Author:
Publication Information:
2008.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author: