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1. 
Cover image for Advertising principles : choice, challenge, change
Advertising principles : choice, challenge, change
by 
Vanden Bergh, Bruce G.
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising principles : choice, challenge, change / Vanden Bergh, Bruce G.
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2. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
3. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
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