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1. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Financial Decisions -- 7. Global Marketing Information Systems and Research -- 8. Global Segmentation
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2. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren J.
Table of contents http://www.gbv.de/dms/bowker/toc/9780133572605.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
Factors -- Social and Cultural Environments: Impact on Marketing Industrial Products -- Social and
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