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1. 
Cover image for Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing.
Available: Copies:
2. 
Cover image for Raising the corporate umbrella : corporate communications in the 21st century
Raising the corporate umbrella : corporate communications in the 21st century
Raising the corporate umbrella : corporate communications in the 21st century
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2001
Excerpt: 
Raising the corporate umbrella : corporate communications in the 21st century / Kitchen, Philip J.
Available: Copies:
3. 
Cover image for Marketing communications : principles and practice
Marketing communications : principles and practice
Marketing communications : principles and practice
by 
Kitchen, Philip J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing communications : principles and practice / Kitchen, Philip J.
Available: Copies:
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