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1. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
2. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
3. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media
Available: Copies:
4. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
. The nature and scope of advertising -- ch. 4. Planning the advertising -- ch. 5. Advertising
Available: Copies:
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