Social marketing : strategies for changing public behavior / Kotler, Philip.

Social marketing : influencing behaviors for good / Kotler, Philip.

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the

: supporting behavior change campaigns -- 6. Corporate philanthropy : making a direct contribution to a cause

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Behavior modification.