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Social marketing : influencing behaviors for good

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

competition, and influential others -- Tapping behavior change theories, models, and frameworks -- Crafting a

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Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip.

Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html

Format:

Books

Publication Date

2005

Excerpt:

: supporting behavior change campaigns -- 6. Corporate philanthropy : making a direct contribution to a cause

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants

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Social marketing : improving the quality of life

Kotler, Philip.

Format:

Books

Publication Date

2002

Excerpt:

the Market Offering -- Ch. 10. Price: Managing Costs of Behavior Change -- Ch. 11. Place: Making

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Social marketing : strategies for changing public behavior

Kotler, Philip.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html

Format:

Books

Publication Date

1989

Excerpt:

Outlines hows groups devoted to social change can effectively utilize their resources to maximize

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