by
Kotler, Philip.
Format:
Books
Publication Date
2016
Excerpt:
messages, messengers, and creative -- Strategies -- Promotion: selecting communication channels
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Format:
Books
Publication Date
2004
Excerpt:
's product and service policies need tightening -- Your company's brand-building and communication skills are
by
Kotler, Philip.
Format:
Books
Publication Date
2003 2002
Excerpt:
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing
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