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1. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
competition, and influential others -- Tapping behavior change theories, models, and frameworks -- Crafting a
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2. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
It Look Easy (2006) -- ch. 8 Identifying Barriers, Benefits, the Competition, and Influential Others --
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3. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
the brand positioning -- Dealing with competition -- Shaping the market offerings -- Setting product
Available: Copies:
5. 
Cover image for A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- pt. III
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6. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Audience and the Competition -- Pt. IV. Developing Social Marketing Strategies -- Ch. 9. Product: Designing
Available: Copies:
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