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Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 19 -- Managing Personal Communications: Direct Marketing & the Sales Force -- Part VIII. Creating

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2.

Cover image for A framework for marketing management

A framework for marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2003

Excerpt:

-- 16. Designing and Managing Integrated Marketing Communications -- 17. Managing the Sales Force.

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3.

Cover image for Marketing management : analysis, planning, implementation, and control

Marketing management : analysis, planning, implementation, and control

Marketing management : analysis, planning, implementation, and control

by

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

relations programs -- Managing the sales force -- Organizing and implementing marketing programs

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