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1. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing Research Fit in the Planning Process? -- Chapter Summary -- Marketing Dialogue. Social Marketing
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2. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.
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3. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a
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