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00000IIE

Social marketing : influencing behaviors for good

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

-- Setting behavior objectives and target goals -- Identifying barriers, benefits, motivators, the

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Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for

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Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

-- Objectives and Target Goals Are Only a Draft at This Step -- Objectives and Target Goals Will Be Used for

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

; Forecasting and the Future; Goals and Objectives.

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Social marketing : improving the quality of life

Kotler, Philip.

Format:

Books

Publication Date

2002

Excerpt:

External Environments -- Pt. III. Establishing Target Audiences, Objectives, and Goals -- Ch. 6. Selecting

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