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1. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Marketing Highlight. Using Text Messaging to Improve Health: A Successful Pilot for Reducing Obesity (2008
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2. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
Breaks. 7. Introducing High-Tech and Health-Care Products. 8. Introducing New Products When There Is No
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