, services and brands : building customer value -- New-product development and product life-cycle strategies

marketing strategies and plans -- pt. 2. Capturing marketing insights -- Gathering information and scanning

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

: building the right relationships with the right customers -- Product, services, and branding strategies

-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer

Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17

marketplace -- Developing, testing, and launching new products and services -- Managing products, product