by
Kotler, Philip.
Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
Format:
Books
Publication Date
2005
Excerpt:
on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK
by
Kotler, Philip.
Format:
Books
Publication Date
1997
Excerpt:
Products -- 12. Managing Life-Cycle Strategies -- 13. Designing Marketing Strategies for Market Leaders
by
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format:
Books
Publication Date
1988
Excerpt:
market positions -- Marketing strategies for market leaders, challengers, followers, and nichers
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