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1. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Social marketing : improving the quality of life / Kotler, Philip.
Available: Copies:
2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
3. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
Available: Copies:
4. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
Available: Copies:
5. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Making Marketing Decisions -- 10. Developing, Positioning, and Differentiating Products Through the Life
Available: Copies:
6. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
strategy -- New-product development and product life-cycle strategies --Pricing products: pricing
Available: Copies:
7. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format: 
Books
Publication Date 
1998
Excerpt: 
a Core Consumer Base. 18. Providing a Value-Added Customer Service. 19. Bringing a Brand to Life. 20
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8. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Products -- 12. Managing Life-Cycle Strategies -- 13. Designing Marketing Strategies for Market Leaders
Available: Copies:
9. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
-- Marketing strategies for different stages of the product life cycle -- Marketing strategies for the global
Available: Copies:
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