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1. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Develop a Plan for Monitoring and Evaluation -- Why Are You Conducting This Measurement? -- What Will You
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2. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The
Available: Copies:
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