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Cover image for Value-added public relations : the secret weapon of integrated marketing

Value-added public relations : the secret weapon of integrated marketing

by

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

There Is No Product News. 12. Making Promotion News When There Is No Product News. 13. Making Packaging

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2.

Cover image for Marketing management : analysis, planning, implementation, and control

Marketing management : analysis, planning, implementation, and control

by

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17

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