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1. 
Cover image for Marketing management : analysis, planning, and control
Marketing management : analysis, planning, and control
Marketing management : analysis, planning, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1980
Excerpt: 
Marketing management : analysis, planning, and control / Kotler, Philip.
Available: Copies:
2. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Available: Copies:
3. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006872586&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006236401.pdf
Inhaltsverzeichnis Marketing management
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Available: Copies:
5. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Available: Copies:
6. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Defining and distinguishing social marketing -- 10 steps in the strategic marketing planning
Available: Copies:
7. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing Research Fit in the Planning Process? -- Chapter Summary -- Marketing Dialogue. Social Marketing
Available: Copies:
8. 
Cover image for Winning at innovation : the A-to-F model
Winning at innovation : the A-to-F model
Winning at innovation : the A-to-F model
by 
Trias de Bes, Fernando, 1967-
Format: 
Books
Publication Date 
2011
Excerpt: 
processes with the A-to-F model -- Planning innovation -- Metrics -- How to foster a creative culture
Available: Copies:
9. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information
Available: Copies:
10. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing
Available: Copies:
12. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. II. Analyzing Marketing Opportunities -- 4. Winning Markets Through Strategic Planning
Available: Copies:
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