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1. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
. Bicycling in the Netherlands: What Went Right? (2010) -- ch. 13 Promotion: Deciding on Messages, Messengers
Available: Copies:
2. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
Available: Copies:
3. 
Cover image for Corporate social responsibility : doing the most good for your company and your cause
Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
Format: 
Books
Publication Date 
2005
Excerpt: 
good -- 3. Corporate cause promotions : increasing awareness and concern for social causes -- 4. Cause
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