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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Available: Copies:

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public

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