communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

-- Chapter 19 -- Managing Personal Communications: Direct Marketing & the Sales Force -- Part VIII. Creating

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

-related marketing : making contributions to causes based on product sales -- 5. Corporate social marketing

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

-- 16. Designing and Managing Integrated Marketing Communications -- 17. Managing the Sales Force.

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public