Implementation Plan -- Phasing -- Sustainability -- Sharing and Selling Your Plan -- Ethical Considerations When

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Managing, word of mouth, and personal selling -- pt. 8. Creating successful long-term growth -- Introducing

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the