Search Results for Strategic planning.

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Social marketing : influencing behaviors for good

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

Defining and distinguishing social marketing -- 10 steps in the strategic marketing planning

Available: Copies:

Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

"? When Is It Something Else? -- ch. 2 10 Steps in the Strategic Marketing Planning Process -- Marketing

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing

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A framework for marketing management

Kotler, Philip.

Format:

Books

Publication Date

2003

Excerpt:

-- pt. II. Analyzing Marketing Opportunities -- 4. Winning Markets Through Strategic Planning

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Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

tourism marketing -- The role of marketing in strategic planning -- The marketing environment -- Marketing

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Social marketing : improving the quality of life

Kotler, Philip.

Format:

Books

Publication Date

2002

Excerpt:

Strategic Marketing Planning Process -- Ch. 3. Discovering Keys to Success -- Pt. II. Analyzing the Social

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

value and satisfaction -- Strategic planning and the marketing process -- The marketing environment

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Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and

Available: Copies:

10.

Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance

Available: Copies:

11.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing

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12.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

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