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00000IIE

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

'll find that you can generate significant resources for your cause while achieving financial success

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Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

. Reducing "Drink Driving" in Australia (2003--2009) -- 16 Tips for Success -- Chapter Summary -- Marketing

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Social marketing : improving the quality of life

Kotler, Philip.

Format:

Books

Publication Date

2002

Excerpt:

Strategic Marketing Planning Process -- Ch. 3. Discovering Keys to Success -- Pt. II. Analyzing the Social

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Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

. Transformational marketing. Adapting to the new age of electronic marketing. Appendix. Characteristics, success

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High visibility

Rein, Irving J.

Format:

Books

Publication Date

1987

Excerpt:

Success.

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