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1. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Value-added public relations : the secret weapon of integrated marketing / Harris, Thomas L., 1931-
Available: Copies:
2. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Sector Marketing, and Cause Promotions? -- What Is Social Marketing's Unique Value Proposition? -- Who
Available: Copies:
3. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing
Available: Copies:
4. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
. Delivering value -- Designing and managing integrated marketing -- Managing retailing, wholesaling, and
Available: Copies:
5. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2008
Excerpt: 
'Principles of Marketing' is organized around an innovative customer-value and customer
Available: Copies:
7. 
Cover image for A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
Managing Value Networks and Marketing Channels -- 15. Managing Retailing, Wholesaling, and Market Logistics
Available: Copies:
8. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
value and satisfaction -- Strategic planning and the marketing process -- The marketing environment
Available: Copies:
9. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and
Available: Copies:
10. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: 
Books
Publication Date 
1999
Excerpt: 
developing targeted value offerings -- Developing value propositions and building brand equity. Tactical
Available: Copies:
11. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Satisfaction Through Quality, Service, and Value -- 3. Winning Markets Through Market-Oriented Strategic
Available: Copies: